Healf Website

Healf is a community-powered UK retailer of the highest quality brands across 4 pillars of health: Eat, Move, Mind, Sleep. They believe in everyday healthy living, built up day-by-day through simple yet effective rituals.

Year

2022

Agency

Wiro Agency

Project Type

Website Design

Role

UI/Website Designer

Overview

Improving a healthy living brand website

I got the brief from the agency, for a couple of tasks to improve the Healf’s website.

Goal

These are the expected results that the client wants to achieve with this project: 1. As an admin, I want to be able to regularly change and update the homepage hero content on a carousel with changing text, imagery, and CTA, so that I can keep the website fresh with new collections and brand launches, stock, and seasonalities; 2. As an admin, I want a section of featured call to actions underneath the homepage carousel, so that I can display multiple CTAs in a grid format to promote new collections and brand launches, stock, and seasonalities; 3. As a user, I want to be able to see health benefit tags on products and have the health tags appear on collection pages on product cards, so that I can easily shop for which benefit appeals to me by skimming at the collection level.

Scope

Three tasks to achieve the client’s goals.

  1. Redesign the Homepage hero section as a carousel;
  2. Add a signposting section beneath the hero section;
  3. Add subscription options on the product details page; Add product tags on product cards at the collection page.
My Role/Contributions

My role in this project is as a website/UI designer, I work on designing the task given and receive approval from the lead designer.

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